Monthly Archives: May 2018

There Are Plenty of Bad Brands Around


There are plenty of bad brands around. It becomes tempting to suppose that, ideally, we would live in an unbranded world. The idea of a good brand is really important. A good economy needs good brands. For instance, it’s possible to define the BMW brand by finding the common factors of the car. It’s not

Position Yourself For Growth


Position yourself for growth in 2017….. Focus! leadership is making important decisions. To be a good leader don’t major in minor things. You must be less distracted than your competition. Have confidence and a clear vision, you must be STRONG! Have swagger and assertiveness but still, have kindness and generosity. Work on building respect by

Importance of Integrated Marketing Strategies!


Integrated Marketing has become the most important marketing strategies. Can it work for the That brand? Yes, It’s all about creating awareness and visibility. This offers value when building a brand and establishing relationships to then drive behaviors that produce That’show it can work! Focus on your defined target and audience. Integrated marketing is about